Our goal at the Amelia Shop is to help women who struggle with intimacy to love themselves and have amazing sex lives.
When we love ourselves, we can set healthy boundaries, maintain balanced relationships and be proud of who we are. A thriving sex life can reduce stress, promote fitness and contribute to an improved quality of life.
With a wide range of proven products, education and community, we help our clients stop resigning themselves to painful and disappointing intimate experiences, appreciate their natural splendor and enjoy phenomenal, confident pleasure.

Self-love - Self-love is the knowledge that I am beautiful just as I am, the understanding that “flaws” are natural variations that make me a unique person, the awareness that I am worthy of good things just because I exist, the practice of grace and kindness toward myself, and the realization that I am inherently deserving of health and joy.
Intimate Freedom - Intimate freedom means power over our own bodies, means having a say in our relationships, means the right to express ourselves sexually as we please without hindrance, and the privilege of determining our own mode of pleasure.
Equality - Equality means that women, men and non-binary people can all fully enjoy intimate pleasure and close the orgasm gap.
Diversity - Diversity is the inclusion of people from all walks of life in the pursuit of intimate health and pleasure. It is the awareness that we are all unique and that there is no one size fits all when it comes to sexuality, sexual health and wellness.

Diversity - Diversity means using all available tools, products and knowledge to safely improve intimate health and well-being. This involves using not only Western medicine and pharmaceutical options to find solutions, but also alternative medicine, folk medicine and cultural practices to bring about positive changes in sex and intimacy.

Founded by Dr. Janet Williams, M.D., a physician specializing in gynecology and obstetrics with expertise in intimate health and wellness. All of our products are curated by physicians.


4895 Sapphire Rd, Chino Hills, CA 91709

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